Cares Counselling &
Fun Run / Walk +
Cares Counselling is a non-profit offering their services at affordable rates to the community. Each year they host a Cares Fun Run and Walk to raise funds. We designed a logo, poster, rack card, 5K and 10K maps, registration form, donation form, roadside sign and newspaper ads for this event. They wanted something clean, simple and professional. We did this by using a simple bold colour scheme of three main colours grey, orange and gold/yellow. We designed a vector graphic illustration of a man, woman and child running so it was easily identifiable what the event was for at a glance with clear and concise messaging by use of a distinct sans serif font. We applied the branding across the board to all marketing materials to ensure consistency.