Fraser Health – Women’s Health Strategy is a 20 page booklet. We started by designing a logotype/identifier for the Strategy and gave it a contemporary feel with a color palette of gold and purple. Full color photography with a splash of illustrative leaf/floral patterns were used throughout the document to add texture to the informative booklet. The typographic layout is modern and clean with use of white space making it easy to read. We designed a suite of branded items to accompany the brochure which included cover pages for additional documents, and a PowerPoint template giving the entire Strategy a cohesive branded feel.