This thriving business was in need of a professional website as it only had a Facebook page to communicate their services to the public. It was time to clearly and concisely communicate who they were and how they can help individuals in their equine journey.
We traveled to Kelowna, BC to do a photo session and captured a collection of custom photography. The photography took the website to the next level as it gave a consistent feel throughout the website from page to page showing the services offered. All of the photography has a cohesive feel in tone, lighting and context showing the true brand story El Centro Equine Services wanted to convey to their clients. Our goal was to evoke a professional, confident and approachable feel while remaining rustic and natural.
For the website, we worked closely with Dustin to guide him through the process of preparing text content for each page. We determined the most important key messaging to share with potential customers. We wanted to make it an enjoyable experience for customers and ultimately create a site that would build confidence in the El Centro Equine Services brand.